Category: Marketing

The Formula 1® Australian Grand Prix has shifted into high gear with its new “Expect Nothing Less” campaign for the 2025 season. Crafted by the independent agency Bullfrog, this revamped branding is designed to captivate racing fans and celebrate Melbourne’s unique connection to the global motorsport phenomenon. A Fresh Vision for a Thrilling Future Bullfrog...

At SXSW Sydney’s buzzing Tumbalong Park, Mailchimp threw down the gauntlet with its boldest Aussie activation yet: “Email is D̶e̶a̶d̶.” Spoiler? Not only is email alive and well—it’s thriving. This wasn’t your average booth with flyers and free pens. Mailchimp, in collaboration with the creative minds at Studio Messa, transformed the inbox into an immersive...